![]() ![]() Colorful “bubble wall” panels, tall-backed booths, treacly Asian pop and a relaxed sports-pub vibe lend Bonchon distinction. This is how I found myself in the restaurant chain-fraught landscape that contains Bonchon. Was I - or Bonchon - just having a subpar day? Would the local branch of this South Korea-based corporation convert me to its fold? Still, when I sampled Bonchon in Manhattan several years ago, I enjoyed it, yet not enough to seek it out again. I should be precise: It’s a Korean fried-chicken chain (the other KFC) - meaning twice-fried, bearing a vibrant sauce and with serious cachet among food writers obsessed with “the next big thing.” Black Box works with more than 300 brands and 87,000 restaurant units.When Bonchon Chicken opened in Columbus just more than a month ago, its reputation preceded it, with accolades from The New York Times, The Washington Post, Esquire and celebrity Anthony Bourdain.Īll this hubbub for a fried-chicken chain. For more information, visit Black Box Intelligence™ is the leading performance benchmarking provider for the restaurant industry connecting the dots on people, profits and performance. Born in Busan, South Korea, in 2002, Bonchon’s founder Jinduk Seo dreamed of sharing his favorite flavors with the world. “We want to keep building on our momentum with partners who want to grow and reach new highs alongside us.”īonchon, which translates from Korean to English as “my hometown,” is known for its signature Korean fried chicken that is hand battered and double-fried to achieve its signature, crave-worthy crunch. in 2006 and the dedication we have to upholding our unique cooking style has helped us become one of the fastest growing brands in the space,” says Dekker. “Our brand has rapidly evolved since arriving in the U.S. This features enhancements such as a standardized POS system, a partnership with DoorDash and online ordering digital orders accounted for nearly half of Bonchon’s sales in 2021 as opposed to 11.7% prior to 2020. New technologies and streamlined operations have contributed largely to the brand’s performance. In total, Bonchon has 385-plus units worldwide including Thailand, Philippines, Singapore, Cambodia, Myanmar, Australia and Vietnam. also opened 11 new locations in 2021, with plans to open 30 in 2022. The growing empire of 115-plus units across the U.S. 2019) with positive 23% same store sales as of Dec. ![]() According to Black Box Intelligence™ data, Bonchon has consistently outperformed all other segments and cuisines in its 2-year metrics (2021 vs. 2022 is going to be an exciting year for Bonchon for many reasons, but especially because we’ll also be celebrating our 20th anniversary.”ĭespite continued industry challenges as a result of the pandemic, Bonchon remained an outlier with strong sales performance throughout 2021 - registering a 15% same store sales increase as compared to 2020. ![]() As we move ahead and look at the next 5 years, we’re making ongoing strategic shifts in operations, the supply chain and technological innovation in order to remain on the current growth trajectory. “Our brand would not be where it is today without the hard work and perseverance of our team and franchise partners. “Bonchon has achieved another year of high growth, record sales and we’ve been honored with several industry accolades,” says Flynn Dekker, CEO of Bonchon. The brand has confirmed new development agreements covering Illinois, Colorado, Maryland, North Carolina, Florida, New York, Minnesota, Tennessee and Texas - with Tennessee being a first-time market. in 2006, Bonchon is heading into 2022 with rapid franchise growth plans to add 30 new locations with the help of multi-unit operators in thoughtfully selected growth markets. Dallas - Bonchon, a popular global restaurant concept known for its flavorful Korean fried chicken, is celebrating a year filled with new market expansion and growth, positive sales figures, a new fast-casual model and two decades in business.įirst establishing itself in the U.S. ![]()
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